Postmodernism in graphic design
Posted: Fri Aug 07, 2009 5:00 am
Postmodernism - Postmodernism in graphic design
Postmodernism in graphic design for the most part has been mainly a visual and decorative movement. Many designers and design critics contend that postmodernism, in the sense of literary or architectural understanding of the term, never really impacted graphic design as it did in these other fields. Alternatively, some argue that it did but took on a different persona. This can be seen in the work produced at Cranbrook Academy of Art in Michigan during the late 1980s to late 1990s and at the MFA program at CalArts in California. But when all was said and done, the various notions of the postmodern in the various design fields never really stuck to graphic design as it did with architecture. Some argue that the "movement" (if it ever was one) had little to no impact on graphic design. More likely, it did, but more in the sense of a continuation or re-evaluation of the modern. Some would argue that this continuous re-evaluation is also just a component of the design process - happening for most of the second half of the 20th C. in the profession. Since it was ultimately the work of graphic designers that inspired pop artists like Warhol, Liechtenstein, and architects Robert Venturi and Denise Scott-Brown, it could be argued that graphic design practice and designs may be be the root of Postmodernism.
Adapted from http://www.experiencefestival.com/a/Pos ... id/5389157
Postmodernism in graphic design for the most part has been mainly a visual and decorative movement. Many designers and design critics contend that postmodernism, in the sense of literary or architectural understanding of the term, never really impacted graphic design as it did in these other fields. Alternatively, some argue that it did but took on a different persona. This can be seen in the work produced at Cranbrook Academy of Art in Michigan during the late 1980s to late 1990s and at the MFA program at CalArts in California. But when all was said and done, the various notions of the postmodern in the various design fields never really stuck to graphic design as it did with architecture. Some argue that the "movement" (if it ever was one) had little to no impact on graphic design. More likely, it did, but more in the sense of a continuation or re-evaluation of the modern. Some would argue that this continuous re-evaluation is also just a component of the design process - happening for most of the second half of the 20th C. in the profession. Since it was ultimately the work of graphic designers that inspired pop artists like Warhol, Liechtenstein, and architects Robert Venturi and Denise Scott-Brown, it could be argued that graphic design practice and designs may be be the root of Postmodernism.
Adapted from http://www.experiencefestival.com/a/Pos ... id/5389157
