Resources
The difference between UX/CX/SD/BX:
https://www.brightlabs.com.au/insights/ ... -cx-design
Different methods of research:
https://www.nngroup.com/articles/which- ... h-methods/
Confirmation bias:
https://theconversation.com/confirmatio ... rong-68781
Netflix’s A/B testing:
https://netflixtechblog.com/selecting-t ... 155c4595f6
Prototyping – Adobe article:
https://theblog.adobe.com/prototyping-d ... types-use/
The article about Shoes of Prey start-up:
https://www.smartcompany.com.au/industr ... customers/
The article about Walmart and their $1 billion loss:
https://www.nytimes.com/2015/12/20/opin ... n-you.html
Some cheat-sheet for user interviews:
https://stephaniewalter.design/blog/a-c ... questions/
Tools to use:
• Surveys — Survey monkey, SoGoSurvey, Typeform, Google Forms, Zoho Survey.
• Interviews — your smartphone, Zoom, GoToMeeting, Validately, Askable, Google Meeting
• Remote user testing tool — UserZoom, Validatley, Askable, UXCam, Lookback.
• Scheduling tool — Calendly, ZohoBookings, Meetingbird, Youcanbook.me
• Behaviour analytics — Hotjar, smartlook, fullstory, carzy egg, cux
• Collaborating and analysing insights — Miro, Mural
Books:
• Just Enough Research — Erika Hall
• Interviewing Users: How to Uncover Compelling Insights — Steve Portigal
• Quantifying the User Experience: Practical Statistics for User Research — Jeff Sauro, James R. Lewis
• Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy — David Travis, Philip Hodgson
• Measuring the User Experience: Collecting, Analyzing, and Presenting — Thomas Tullis, William Albert
• Understanding Your Users: A Practical Guide to User Research Methods — Catherine Courage, Kathy Baxter, Kelly Caine
• What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave — Scott McKain
• Why We Buy: The Science of Shopping — Paco Underhill
• Made to Stick: Why Some Ideas Survive and Others Die — Chip Heath, Dan Heath
• Practical Empathy: For Collaboration and Creativity in Your Work — Indi Young
• USERPALOOZA - A Field Researcher's Guide: ... because it's easier to design for a customer you understand — Nick Bowmast
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